Such Great Heights Macs

There’s a bit of a flap going on in some circles over that commercial and this Postal Service video, and the similarities thereof. And I must say that there are some really remarkable similarities. This is what happens, I think, when technology becomes such an enabler in the creative process; it becomes more and more likely that two pieces of art will overlap in some ways because the time from concept to reality is so short. The tone of both pieces is what seems so similar to me. The notion of “love in the clean room” is such a space age concept with its hints of loneliness and, dare I say it, sterility.
Oddly, were it not for Apple’s products there would be no Dntel and therefore no Postal Service. And talk about getting mileage out of a record. Give Up came out in the last weeks of the Carter administration, and it’s still going strong.