One of the best quotes from this long piece on the birth of the internet in Vanity Fair, Fake Steve Jobs talks about building the iTunes Music Store:

But I really think that Apple came along and took all the risk. Apple said, O.K., we’ll invest in making this hardware device and in making a store, and running that store, and making all these deals, and working with all you scumbags and assholes in the music business. We’ll put on our asbestos suit and deal with you people, right, to be able to, like, sit in the same room and breathe the same air that you criminals in the music industry, you retarded criminals, do, right?

Right.